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Benetton, the Italian fashion designer and manufacturer, dyes its sweaters in the colors that are currently selling instead of tying to guess long in advance what colors people will want. This is an example of a:

A. total quality management (TQM) process
B. value-delivery network
C. quick response system
D. strategy to reduce the value gap
E. matrix relationship with customers

1 Answer

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Final answer:

Benetton's strategy of dying sweaters in currently popular colors is an example of a quick response system, which enhances market responsiveness and minimizes overproduction.

Step-by-step explanation:

Benetton, the Italian fashion designer and manufacturer, utilizes a production system where they dye their sweaters in colors that are currently trending rather than predicting color trends far in advance. This approach is an example of a quick response system. Such a system allows retailers to be more agile and responsive to current market demands, thus reducing the risk of overproduction and waste.

It aligns with the practices adopted in industries such as automotive, where just in time delivery has allowed companies like Honda to minimize storage and improve quality control. The fashion industry is also witnessing a shift towards sustainability, as exemplified by Inditex's commitment to sustainable or recycled materials.

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