Final answer:
Managers at M & M involved in operational planning need to compare market demand with the company's production capacity to ensure efficiency and meet market needs without overproduction.
Step-by-step explanation:
When managers at M & M are in the process of operational planning, they must compare market demand with their company's production capacity. Operational planning involves determining and scheduling the specific short-term actions and resources needed to achieve strategic goals. It's a dynamic process that requires detailed insight into various factors such as current inventory levels, workforce capabilities, and the supplies needed for production.
The main objective is to align the company's operations with market needs, to ensure that products are available when there is a demand for them, without incurring unnecessary costs through overproduction. To balance these elements effectively, managers could use techniques like demand forecasting, capacity planning, and inventory management.