Final Answer:
The characteristic of Mark's "new product" that made it easy for him to begin his digital experience is B. compatibility.
Step-by-step explanation:
Compatibility (B) refers to the extent to which a new product is consistent with existing values, past experiences, and the needs of potential adopters. In Mark Harmon's case, the signs (symbols) on the camera body that made it clear how to operate the camera indicate a high level of compatibility. Since he didn't need to consult the instruction manual, it implies that the design and user interface of the camera aligned well with his existing knowledge and past experiences, facilitating a seamless transition into the digital photography experience.
Additionally, compatibility plays a crucial role in the adoption of innovations. If a new product is compatible with users' existing practices and technologies, it reduces perceived complexity and increases the likelihood of adoption. In contrast, if a product requires significant changes in behavior or is incompatible with established routines, users may find it more challenging to adopt. Mark's effortless use of the digital camera suggests a high level of compatibility, enhancing the overall user experience and reducing potential barriers to adoption.
In conclusion, Mark Harmon's positive experience with the new digital camera can be attributed to the high level of compatibility, as evidenced by the clear symbols on the camera body that allowed him to easily navigate its features without the need for extensive reading or guidance. Compatibility is a key factor in driving the initial adoption of innovative products, making them accessible and user-friendly for a broader audience.