100k views
2 votes
What is the sales technique used to get a customer to spend more money by purchasing a product that's relates to what's being bought already.

User Hubbabubba
by
7.5k points

1 Answer

2 votes

Final answer:

Cross-selling and upselling are sales techniques used to get customers to spend more money by purchasing related products or upgraded versions of the products they are interested in.

Step-by-step explanation:

When a salesperson tries to get a customer to spend more money by purchasing a related product, it is known as cross-selling. Cross-selling involves suggesting additional products that complement the customer's initial purchase. This technique is commonly used in various industries, such as electronics, where a salesperson might recommend buying accessories like headphones or a protective case along with a smartphone.

Another related concept is upselling, where a salesperson encourages a customer to buy a higher-priced or upgraded version of the product they are interested in. For example, a customer shopping for a laptop might be persuaded to purchase a laptop with better specifications and features.

Both cross-selling and upselling are sales techniques that aim to increase the overall purchase value and enhance the customer's experience.

User Evyn
by
8.3k points