Final answer:
True, a global brand indeed begins with a foundation of value, as it affects brand recognition and influence worldwide. The use of cultural identifiers and flagship symbols in branding helps in spreading a country's values and evoking emotional responses that drive behavior change.
Step-by-step explanation:
It is true that a global brand begins with the foundation of value. The cultural identity and values inherent within a brand play a significant role in its global recognition and influence. Through the spread of cultural identifiers in goods, such as those from recognizable American companies, not only is there an increase in revenue but also an exportation of the values from the originating country’s political and social systems. In the realm of social marketing, entities like Pride use flagship species to evoke positive emotional responses, tapping into emotions such as trust and affection to capture attention and ultimately drive behavior change.
Creating a simple and instantly recognizable symbol, like Apple Computer's bitten apple, can create a powerful emotional connection with consumers that goes beyond the products themselves. This connection motivates people to identify with the brand, thereby increasing the likelihood of them adopting behaviors or ideals promoted by the brand. This strategy is grounded in the reality that for persuasion to be effective, communication must be vivid, personal, and concrete to ensure it captures attention, as stated by Mckenzie-Mohr (2008).