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Apple offers device service and repair through its AppleCare program. Assumed data follow.

1. Compute time charge per hour of direct labor (in $).
2. Compute materials markup per dollar of direct material cost (in %).
3. Use time and materials pricing to compute the price for a local college. Apple estimates the obligation to this college will require 1,000 direct labor hours and $35,000 of direct materials cost.

Apple offers device service and repair through its AppleCare program. Assumed data-example-1
User Chatpitau
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1. The time charge per hour of direct labor would be $50.

2. The materials markup per dollar of direct material cost would be 44%.

3. The price for the service and repair offered by AppleCare to the local college would be $100,400.

To compute the time charge per hour of direct labor, we need to consider the direct labor rate and non-materials-related overhead. The total cost per direct labor hour would be:

Direct Labor Rate + Non-materials-related Overhead

= $40 + $10

= $50

Therefore, the time charge per hour of direct labor would be $50.

To compute the materials markup per dollar of direct material cost, we need to consider the materials-related overhead and the target profit margin on both conversion and direct materials. The total markup percentage on direct materials cost would be:

Materials-related Overhead + Target Profit Margin

= 4% + 40%

= 44%

Therefore, the materials markup per dollar of direct material cost would be 44%.

To compute the price for a local college using time and materials pricing, we need to use the estimated direct labor hours and direct materials cost. The total cost for direct labor would be:

Direct Labor Hours x Time Charge per Hour of Direct Labor

= 1,000 x $50

= $50,000

The total cost for direct materials would be:

Direct Materials Cost x (1 + Materials Markup per Dollar of Direct Material Cost)

= $35,000 x (1 + 44%)

= $50,400

The total price for the service and repair offered by AppleCare to the local college would be the sum of the direct labor and direct materials costs, which is:

Total Price = Direct Labor Cost + Direct Materials Cost

= $50,000 + $50,400

= $100,400

Therefore, the price for the service and repair offered by AppleCare to the local college would be $100,400.

User Kalpesh Popat
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