Question

Ben recently purchased a cell phone. The manufacturer provided a form and a special code with the

phone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the
manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben
received a $50 check from the phone manufacturer. What type of sales-promotion technique was used?

Answer 1

The sales-promotion technique used by the phone manufacturer is referred to as a rebate. Ben completed the necessary steps and received a $50 check, which is consistent with rebate promotions.

Step-by-step explanation:

The sales-promotion technique used by the cell phone manufacturer in this scenario is known as a rebate. Ben followed the instructions provided by the manufacturer, such as filling out a form, attaching a copy of the sales receipt, and mailing these along with the packaging that contained a special code. In return for these efforts, he received a $50 check after a period of wait time, which is characteristic of a rebate, where a portion of the purchase price is returned to the customer after the sale to induce purchase and foster customer loyalty.