Question

Popping Good Popcorn has been in business for more than 30 years, producing popcorn that is sold at

county fairs and local supermarkets. To remain competitive without spending an excessive amount of
money, Popping Good can

Answer 1

Popping Good Popcorn can stay competitive by enhancing operational efficiencies, fostering brand loyalty, and engaging in innovative product development without excessive spending.

Step-by-step explanation:

Popping Good Popcorn, a business with over 30 years of experience, can remain competitive by implementing cost-effective strategies that do not require excessive spending. To achieve this, the company can focus on improving operational efficiencies, which could involve optimizing supply chain management, reducing waste, and investing in technology that enhances productivity. Another strategy could be to strengthen their brand loyalty through targeted marketing campaigns and customer engagement initiatives that emphasize the brand's longstanding history and quality products without incurring high costs. Additionally, exploring innovative product development can help differentiate Popping Good Popcorn from competitors by offering consumers new and exciting flavors or healthier options that align with current market trends.