Final answer:
Businesses use performance measurement systems to link marketing activities with financial outcomes, focusing on productivity, labor costs, and profits, in alignment with financial market dynamics.
Step-by-step explanation:
Businesses develop performance measurement systems to effectively link performance measures to the financial outcomes of marketing. These systems help businesses to analyze productivity, manage labor costs, and enhance profits, ensuring that marketing efforts are aligned with overall financial goals. By focusing on key performance indicators (KPIs), businesses can track success and make informed decisions to support growth and sustainability. Understanding the influence of financial markets is also critical for businesses to secure necessary capital and manage economic risks, ensuring that marketing strategies are financially viable and contribute positively to the bottom line.