Final answer:
Julian and Marcus should use a zero-based budgeting approach for their new business, as it allows for a structured financial start with no prior data. This approach aligns with their organizational goals and paves the way for future investment opportunities.
Step-by-step explanation:
Julian and Marcus will need to use a zero-based budgeting approach since this is the first year that the business is in operation and they cannot draw on any numbers from previous years. In zero-based budgeting, every expense must be justified for each new period, starting from a "zero base," without reference to prior spending levels. This budgeting method is particularly useful for new businesses as it ensures that funds are allocated efficiently based on current needs rather than historical expenditures.
Through understanding organizational goals and objectives, Marcus will be better prepared to make sound and purposeful financial decisions, ensuring personal economic success. Creating a budget is a crucial money management tool that aligns with achieving organizational goals and securing the necessary financing for the business. This disciplined financial planning contributes to the firm's capacity to attract financial capital from outside investors like bondholders and shareholders, as the business grows and its strategies begin to prove profitable.