Question

Avon intend to widen and improved sales management strategy by expanding more through recruitment of more sales channels rather than increasing awareness with all their product lines. do you agree on this plan for avon. if yes or no then why?

Answer 1

Avon's decision to expand its sales management strategy through more sales channels should be considered within a balanced approach that also includes efforts to increase product awareness for long-term brand strength and sustainable growth.

Step-by-step explanation:

Whether Avon should focus on widening and improving its sales management strategy by expanding through the recruitment of more sales channels is a decision that depends on various factors.

Avon has traditionally relied on direct selling through sales representatives, and recruiting more salespeople could indeed expand the company's reach and improve personal customer relationships, which are key aspects of the direct selling model.

However, this strategy should be balanced with efforts to increase product awareness. In today's omni-channel retail environment, brand awareness is critical, and it can further support the efforts of sales channels.

While expanding sales channels might lead to immediate sales growth, a comprehensive strategy that includes marketing to increase product awareness could lay the groundwork for longer-term success.

In conclusion, solely focusing on expanding sales channels without investing in product awareness might lead to short-term gains but could overlook the necessity of brand strength in the current competitive market.

Therefore, a balanced approach that includes both sales channel expansion and product awareness initiatives might be more beneficial for sustainable growth.