Final answer:
Digital advertising leverages online platforms to deliver ads, shifting focus from traditional media due to consumers skipping ads and the lower costs of digital dissemination.
Step-by-step explanation:
Digital advertising is the use of online platforms to deliver professional advertisements to consumers. This method has become increasingly important as consumers have found ways to bypass traditional advertising mediums like television and print media, using technologies such as remote controls and recording devices to skip ads.
The decline in advertising revenue in newspapers and on television underscores the shift towards the Internet and social media, which offer targeted messaging to a broad audience at a lower cost. Especially for political campaigns, where demographic information can guide media strategy, online platforms provide an invaluable way to reach and engage with younger, more technologically savvy, and educated voters.