Final answer:
Considering Suri's low-risk inclination, limited capital, and willingness to relinquish some control, franchising her gourmet sandwich business is the most logical global entry strategy.
It requires less capital, involves lower risk, and still grants some level of brand control and market expansion.
Step-by-step explanation:
Suri, who is assessing global entry strategies for her gourmet sandwich business with limited capital and a preference for low risk and control, should consider the following strategies:
- Franchising: Suri can allow entrepreneurs in other countries to use her business name and sell her sandwiches. This option usually requires less capital and involves lower risk than direct investment. However, it offers limited control over international stores.
- Licensing: She can license her brand and recipes to a foreign company that will produce and sell her sandwiches. This strategy also requires less capital and has lower risk but with even less control than franchising.
- Exporting: Suri can start by exporting her gourmet sandwiches to foreign markets. This approach has low costs and can be done through local distributors, reducing the risk further.
Given Suri's conditions and preferences, franchising appears to be the most logical option. It balances the need for lower capital investment and risk while allowing some level of brand control and expansion into international markets. Licensing could be an alternative if Suri is willing to accept even less control over her brand overseas.