Final answer:
The correct term for the basis of good customer service is to ensure the customer has a good experience. Addressing issues effectively, as demonstrated by the quick response to line-up complaints at a fast food restaurant, can significantly improve satisfaction. This exemplifies the importance of clear information and customer-focused solutions in service industries.
Step-by-step explanation:
The basis of good customer service is to solve the problem while making sure the customer has a good experience. Addressing complaints effectively can lead to better customer satisfaction and retention. By listening to customer feedback and taking prompt action, such as the introduction of floor markings to guide customers during a busy lunch hour at Gavi's Fast Food Restaurant, customer service can be greatly enhanced. This leads to a more efficient service, reduced stress for clerks, and ultimately an increase in customer satisfaction as evidenced by the lack of complaints about line-ups during high traffic periods.
Every purchase decision is influenced by the buyer's belief in the satisfaction a product or service will provide, based on the information available to them. Imperfect information can affect buyer's behavior, potentially causing regrets over past purchases or reluctance in making new ones. Hence, clarity and accurate information play a crucial role in fostering positive buyer experiences.