Final answer:
Brands cannot be expected to last forever due to various factors such as changing preferences, technological advancements, and competition. One example of this is planned obsolescence, where companies intentionally design products to become obsolete.
Step-by-step explanation:
Brands cannot be expected to last forever, so the statement 'Brands cannot be expected to last forever' is true. Over time, consumer preferences change, technological advancements occur, and competitors emerge, all of which can impact the longevity and relevance of a brand. One example of this is the practice of planned obsolescence, where companies intentionally design products to become obsolete and encourage consumers to replace them with newer versions. This can be seen in industries like technology and fashion.