Final answer:
Competitive assessment in market segment evaluation involves more than just the potential for new competitors to enter the market; it also includes demand estimations, industry competition strategies, and the creation of statistical models.
Step-by-step explanation:
True or False: During the evaluation of relevant market segments, competitive assessment is used primarily to determine the possibility of additional competitors entering particular segments. This statement is False. Competitive assessment is a broad concept that includes not only the analysis of potential new entrants into the market but also a variety of other factors, such as estimations of demand and supply curves, identifying how competition occurs within a specific industry (whether through price cutting, increasing output, advertising, or service quality), and the construction of statistical models to predict how mergers will affect the market.