Question

Pepsi wants to know where its Sierra Mist soft drink fits in with other drinks in the mind of the consumer. Marketers question a sample of consumers about Sierra Mist and other drinks on two different dimensions. They will most likely put this information into a _____ to show Sierra Mist's position.

a) perceptual map
b) ideal cluster
c) product position chart
d) market graph
e) product matrix

Answer 1

Marketers will most likely put this information into a perceptual map to show Sierra Mist's position relative to other drinks in the mind of the consumer.

Step-by-step explanation:

The answer to the question is option a) perceptual map. Marketers use a perceptual map to show the position of Sierra Mist in the mind of the consumer relative to other drinks. A perceptual map is a visual representation of consumer perceptions and preferences regarding different products or brands. It helps marketers understand where their product stands in comparison to competitors and identify potential positioning strategies.