Final answer:
Station reps are salespersons who represent local stations in dealings with national advertisers, handling contracts and scheduling for ads.
Step-by-step explanation:
Station reps, sometimes called station representatives, are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. These professionals work on behalf of local stations to secure advertising contracts, schedule spots for national ads, and negotiate deals to maximize revenue for the stations they represent. A local station that broadcasts national network programming is typically known as an affiliate, and these affiliates often rely on the expertise of station reps to manage their relationships with national advertisers efficiently.