Question

Which of the following statements about radio as an advertising medium is true?

A. Almost 50 percent of all radio revenue comes from network advertising.
B. Radio has evolved into primarily a local advertising medium.
C. Radio advertising revenue has been steadily declining for the last 20 years.
D. One of the main weaknesses of radio as an advertising medium is the high production costs.
E. The high costs of radio advertising result in lower reach and frequency.

Answer 1

The correct statement about radio as an advertising medium is that radio has evolved into primarily a local advertising medium. Option b.

Step-by-step explanation:

The correct statement about radio as an advertising medium is B) Radio has evolved into primarily a local advertising medium. While it's true that radio revenue comes from network advertising, it is not almost 50 percent as stated in option A. Option C is incorrect because radio advertising revenue has not been steadily declining for the last 20 years. Option D is also incorrect as high production costs are not one of the main weaknesses of radio as an advertising medium. Lastly, option E is also incorrect because the high costs of radio advertising do not result in lower reach and frequency.