Question

The designated market area (DMA) of Manhattan has approximately 2 million television households. Audience research shows that 60 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching an baseball playoff game. The program rating for the playoff game in the Manhattan DMA is _____.

A. 25
B. 15
C. 30
D. 35
E. 20

Answer 1

The program rating for a baseball playoff game in the Manhattan DMA, with 2 million households and 300,000 watching the game, is calculated as (300,000 / 2,000,000) × 100, resulting in a rating of 15 percent.

Step-by-step explanation:

The subject of this question is to calculate the program rating for a baseball playoff game in the Manhattan Designated Market Area (DMA). The DMA has approximately 2 million television households.

During a particular Saturday evening, 60 percent of these households had their television sets turned on, which is 1.2 million households (60% of 2 million). The number of households watching the baseball playoff game was 300,000.

To calculate the program rating, you divide the number of households watching the show by the total number of television households in the DMA, and then multiply by 100 to get a percentage:

Program Rating = (Number of households watching the show / Total number of TV households in the DMA) × 100

Program Rating = (300,000 / 2,000,000) × 100 = 15%

Therefore, the program rating for the playoff game in the Manhattan DMA is B. 15.