Final answer:
Zipping is the practice of fast-forwarding through commercials on prerecorded programs and is the correct answer to the question, option A.
Step-by-step explanation:
Zipping refers to the practice of fast-forwarding through commercials on prerecorded programs. The correct answer to the question is A. Zipping. When viewers record their favorite television shows using devices like Digital Video Recorders (DVRs), they have the option to skip over the commercials, a behavior known as zipping. This contrasts with zapping, which is the practice of changing channels to avoid commercials. Zipping has become a common practice with the rise of DVRs, affecting the way advertisers approach television marketing strategies. Unlike narrowcasting, which is the targeting of media messages to specific segments of the public, zipping is a viewer-based activity that directly impacts the viewing of commercials.
The correct answer is B. Zapping. Zapping refers to the practice of fast-forwarding through commercials on prerecorded programs.