Question

Companies prefer sponsorship arrangements for buying advertising time because:

A. it allows companies to capitalize on the image of a high-quality program.
B. it gives the advertiser less control over the placement and the length of its commercials.
C. it is relatively inexpensive.
D. sponsoring a show enables the advertiser to run more commercials per hour since time regulations do not apply.
E. it broadens advertising reach, saves money, and reaches a more aggregated market when compared to buying national spots.

Answer 1

Companies prefer sponsorship arrangements for buying advertising time because it allows them to capitalize on the image of a high-quality program, enables more commercials per hour, and broadens advertising reach while saving money.

Step-by-step explanation:

Companies prefer sponsorship arrangements for buying advertising time because:

1. It allows companies to capitalize on the image of a high-quality program. By sponsoring a program, companies can associate themselves with the positive image of the show, which can enhance their brand reputation and reach their target audience effectively.
2. Sponsoring a show enables the advertiser to run more commercials per hour since time regulations do not apply. When a company sponsors a show, it often gets more airtime and opportunities to showcase its commercials, as there are fewer time restrictions compared to buying national spots.
3. It broadens advertising reach, saves money, and reaches a more aggregated market when compared to buying national spots. Sponsorship arrangements can provide companies the opportunity to reach a broader audience and have a more targeted impact by aligning their brand with specific programs.