Question

. Volkswagen markets its Routan to large families, its R32 racecar to men, and its Jetta to young singles. What targeting approach is Volkswagen using?

a) Concentrated
b) Strategic
c) Differentiated
d) Undifferentiated
e) Multisegmented

Answer 1

Volkswagen is using a differentiated targeting strategy to market its vehicles to specific segments, such as large families, men, and young singles, tailoring its offerings to the unique needs of each segment.

Step-by-step explanation:

Volkswagen is utilizing a differentiated targeting strategy by directing different models to specific segments of the market: the Routan to large families, the R32 racecar to men, and the Jetta to young singles. This approach allows a company to appeal to two or more distinct market segments, offering tailored products or services that meet the unique needs of each segment. By using differentiated targeting, Volkswagen is able to address varied consumer preferences and increase its market coverage.