Question

Which of the following statements about the undifferentiated targeting strategy is false?

a) The undifferentiated targeting strategy should be used when the needs of individual customers are similar.
b) The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.
c) The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt.
d) The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.
e) The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.

Answer 1

The false statement about the undifferentiated targeting strategy is that it uses multiple distribution systems to best reach individuals in the target market.

Step-by-step explanation:

The false statement about the undifferentiated targeting strategy is option d) The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.

The undifferentiated targeting strategy, also known as mass marketing, aims to reach a broad audience with a single marketing message and a uniform product or service. The strategy assumes that the needs and preferences of individual customers are similar and can be satisfied with a standardized offering. It is often used for staple items, such as sugar and salt, where there is little variation in customer preferences. However, it does not involve the use of multiple distribution systems; instead, it focuses on reaching everyone in the target market through a single distribution channel.