Final answer:
Television is often criticized for being a nonselective medium, as it reaches a broad audience but cannot target specific demographics as precisely as digital advertising. It remains a key advertising medium due to its expansive reach, and sponsors can use viewer data to tailor their campaigns.
Step-by-step explanation:
Among the options provided about television as an advertising medium, the statement B. Television has often been criticized for being a nonselective medium is true. Television advertising allows for a broad reach, capturing a wide and diverse audience, but it's not highly targeted compared to digital advertising, where specific demographics can be targeted more precisely. Despite the emergence of various technologies that allow viewers to skip ads, such as remote controls and recording devices, television advertising remains a fundamental aspect of marketing strategies, especially when it comes to reaching a mass audience for purposes like political campaigns.
Given the ability of television to broadcast to nearly every U.S. household and the significant hours of television consumed, it's clear that television offers advertisers a powerful tool for reaching potential customers. Sponsors can utilize the data provided by networks and cable companies to somewhat tailor their advertising campaigns to the kind of audience that typically watches a particular show or channel.