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TV is a popular medium among companies selling mass-consumption products because of:

A. its capacity to reach a precisely defined market segment.
B. its capacity to eliminate the problem of commercial clutter.
C. its ability to reinforce radio messages through adjacency techniques.
D. its ability to reach large audiences in a cost-efficient manner.
E. its ability to prevent the zipping and zapping effects.

1 Answer

2 votes

Final answer:

Television is a popular medium for mass-consumption product advertising due to its ability to reach large audiences efficiently and tailored advertising strategies using viewer data. Technological changes have challenged traditional advertising methods, leading companies to seek new strategies. Television has evolved from state-run endeavors to modern digital and streaming services.

Step-by-step explanation:

TV is a popular medium among companies selling mass-consumption products mainly due to its ability to reach large audiences in a cost-efficient manner, which is the correct answer D. It provides an irresistible platform for promoting goods and services to a vast number of homes in the U.S., as nearly every household has a television. With the sophisticated data that network and cable television companies gather about their viewers, sponsors can target their advertising effectively. Therefore, companies find television advertising highly functional for meeting a market demographic in the comfort of their own homes.

Furthermore, the advent of television brought significant changes to how advertising is conducted, focusing on national messages and initiatives, sometimes consolidating diverse populations. However, technology such as remote controls and recording devices have allowed viewers to bypass traditional advertising, challenging companies to find new ways to reach consumers.

The historical context of television's development from the state-run model outside Western Europe and the U.S. to the current technological advancements in fiber-optic cables and streaming services illustrates the evolution of television as a powerful tool for media and advertising.

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