Final answer:
A product attribute map assists a firm in evaluating whether its positioning strategy is aligned with customer perceptions and preferences, ensuring effective product differentiation in the market.
Step-by-step explanation:
A product attribute map is used to help a firm determine if its positioning strategy is appropriate. Product attributes can include both tangible aspects like packaging or features, as well as intangible aspects such as a satisfaction guarantee, reputation for high quality, or services like free delivery. These intangible aspects can significantly differentiate a product in a market filled with similar options. In the context of product positioning, it's essential for a firm to understand how these attributes align with customer perceptions and preferences formed through advertising and personal experience. Thus, a product attribute map helps in ensuring the product features and associated marketing strategies resonate with the target audience and create the desired product differentiation.