Question

When Red Bull was first being introduced into the United States, the company would hand out free samples of its product at extreme sports events (e.g., skateboarding, wakeboarding and mountain biking competitions). Red Bull's objective was to create ________ surrounding its product.

a) clamor
b) clatter
c) noise
d) buzz
e) ruckus

Answer 1

Red Bull aimed to create a 'buzz' for its energy drink by distributing free samples at extreme sports events, fostering word-of-mouth marketing.

Step-by-step explanation:

When Red Bull was first introduced into the United States, the company's objective was to create buzz surrounding its product by handing out free samples at extreme sports events. The term 'buzz' typically refers to creating excitement or anticipation among a target audience through word-of-mouth marketing or other promotional strategies. By associating the energy drink with extreme sports, Red Bull aimed to appeal to a market that values high energy and adventure, which would, in turn, talk about the product and share their experiences with others, thus building up the product's image and reputation.