Final answer:
Most network television advertising time is sold as participations, which allows for multiple advertisers to share commercial time during a program, targeting various market demographics. The correct answer is option: B. participations.
Step-by-step explanation:
Most network television advertising time is sold as B. participations. Unlike sponsorships where a single advertiser would have control over a particular program and its content, participations allow multiple advertisers to buy commercial time during a program's broadcast.
This format aligns with the current standard of network television where commercial breaks are featured instead of singular product placements.
Moreover, this system serves broadcasters and advertisers by allowing a diverse portfolio of ads to reach various demographics, reflecting the sophisticated data networks and cable television companies gather on their viewers.
Companies aim to meet their market demographic where it lives – on television – and take advantage of the considerable number of hours people spend in front of the screen to promote their goods and services.