Final answer:
The true statement about syndication is that many national advertisers use syndicated shows to target certain audiences, leveraging the appeal of specialized channels to tailor their marketing strategies. Contrary to other options, syndicated programs can draw large audiences, generate significant advertising revenue, and benefit national advertisers.
Step-by-step explanation:
Among the statements about syndication, the one that is true is that many national advertisers use syndicated shows to target certain audiences. This approach allows them to effectively reach particular demographics, demographics that may be more narrowly defined than those of the broader audience typically watching network television. Since cable channels and syndicated programs can appeal to specific groups, advertisers find they are able to tailor their marketing strategies accordingly.
By the 1980s, cable networks utilizing satellite broadcasts began to disrupt the monopoly held by the major networks. Specialized channels such as CSPAN and ESPN emerged, allowing marketers to focus their advertisements even more closely on certain audiences. Consequently, by the mid-1980s, cable television networks began to receive nearly as much advertising revenue as the major networks, demonstrating that syndicated programs could indeed attract significant ad dollars.
Also, it's worth noting that syndicated content can sometimes draw in larger viewing audiences than some network shows, though this is not always the case. Furthermore, the commercial time in syndicated programs does not necessarily have less clutter than network shows. Syndication has also been profitable for national advertisers, not just local ones, as syndicated shows can provide a powerful platform for nationwide campaigns.