Final answer:
The true statement about syndication is that it is a significant business venture, comparable to major networks, creating opportunities for both show producers and advertisers due to its wide distribution and variety of content.
Step-by-step explanation:
The correct statement about syndication is that it has become a major business that generates revenue comparable to the major networks. Syndicated programming refers to shows that are sold or distributed to multiple television stations without going through a broadcast network. Modern syndicated content is diverse and includes a range of genres, from talk shows and court shows to reruns of classic television series. Syndication can be an attractive option for both producers and advertisers: it extends the life of television shows beyond their original airing and provides additional revenue streams, while advertisers benefit from the broad reach and, often, more targeted audiences associated with certain shows.
When considering advertiser value, it is not accurate to suggest that syndicated programs are of limited value to advertisers due to a limited number of viewers; in fact, syndication often allows for a broad, sometimes nationally dispersed audience. Syndication does not take a single form but exists in a variety of programming types and distribution methods. National advertisers do use syndicated programs extensively, and in some cases, syndicated programs may feature less advertising clutter compared to network counterparts, making them more attractive to both viewers and advertisers seeking a more impactful message delivery.