Question

The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as:

A. off-network syndication.
B. first-run syndication.
C. barter syndication.
D. sponsorship.
E. participation.

Answer 1

Barter syndication C. is the arrangement where syndicated programs are provided to local stations for free or at a discount, with some ad slots pre-sold to national advertisers.

Step-by-step explanation:

The arrangement under which syndicated programs are offered free or at a reduced rate to local stations, with some advertising time presold to national advertisers, is known as barter syndication. In this model, the syndicator provides the program to the local station at no cost or for a reduced fee in exchange for local advertising slots. The syndicator has already sold other advertising slots within the program to national advertisers, thereby recouping costs and potentially gaining profit.