Question

Leigh received a digital camera for her birthday. She was able to figure this product out pretty easily because it only required a moderate change in how she used to take pictures. One thing she had to get used to was printing the pictures instead of taking a roll of film to a processor. This is an example of a _______ innovation.

A. continuous

B. dynamically continuous

C. discontinuous

D. technological

E. nontechnological

Answer 1

Leigh's digital camera represents a dynamically continuous innovation, which involves moderate changes in user behavior without introducing a completely new product paradigm.

Step-by-step explanation:

Leigh's experience with the digital camera is an example of a dynamically continuous innovation. This type of innovation refers to products that involve some degree of change in the way users interact with the product, but not so much that it requires completely new behaviors or understanding. Leigh's transition from film to digital photography required her to get used to new methods like printing pictures instead of taking a roll of film to be processed. This did not overturn her understanding of taking pictures fundamentally, nor did it introduce an entirely new paradigm like discontinuous innovation would. It is more than a continuous innovation (a slight modification of an existing product), but less disruptive than something entirely new to the market.