Question

Mitch seems to know everything about cars - at least that's what his friends and family think. He has been involved with cars since he was a child and even took an engine apart and put it back together again by the time he was 16 years old. He reads several publications related to cars, visits websites, and hangs out with others who are interested in cars as well. Due to his enduring involvement with this product category, Mitch would be considered a(n) _____.

A. product maven

B. opinion leader

C. product fanatic

D. product endorser

E. market leader

Answer 1

Mitch would be considered a product maven due to his extensive knowledge and expertise in the car industry.

Step-by-step explanation:

Mitch would be considered a product maven, as he possesses extensive knowledge and expertise in the car industry. A product maven is someone who is highly knowledgeable about a specific product category and seeks out information and experiences related to that product. They are often seen as trusted sources of information by others and can provide valuable insights and recommendations.

In Mitch's case, his involvement with cars from a young age, his ability to take apart and reassemble an engine, and his regular reading of publications and visits to websites related to cars indicate his deep interest and knowledge in the subject. His friends and family view him as an authority on cars, which aligns with the characteristics of a product maven.