Final answer:
Individuals often purchase products to align with a desired group, this is known as an aspiration reference group, which is a standard people use to measure their own behavior and beliefs against.
Step-by-step explanation:
When individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in that group, this type of group is referred to as a D. aspiration reference group. A reference group is a group that people compare themselves to—it provides a standard of measurement. People use reference groups as standards of comparison to define themselves, both who they are and who they are not, and these groups play an essential role in the formation of our self-concept and behavior within society.