Question

Parisian Cosmetics Company is planning a one-month campaign for September to promote sales of one of its two cosmetics products. Should they promote Moisturizer (Alternative 1) or Perfume (Alternative 2)? Provide a differential analysis as of August 21.

Answer 1

The Parisian Cosmetics Company should conduct a differential analysis comparing variables such as costs and market trends to decide whether to promote Moisturizer or Perfume in their September campaign.

Step-by-step explanation:

The Parisian Cosmetics Company must choose between promoting Moisturizer or Perfume for its upcoming September campaign. A differential analysis will be needed to determine the more profitable option, taking into consideration factors like production costs, consumer preferences, and potential market reach. The moisture content and ingredients such as occlusives and humectants in the moisturizer, alongside any anti-wrinkle and skin enhancement claims, have to be weighed against the aroma compounds, essential oils, and distinctive scents provided by perfumes. Factors like the target market's value on skincare versus scent, the competitors in the market, and any current trends should also influence this decision.