Final answer:
The statement regarding societal marketing is false. Societal marketing is about the balance between company profits, consumer wants, and the interests of society, with an emphasis on social responsibility.
Step-by-step explanation:
The statement that societal marketing refers to practices of promoting products to entire consumer markets rather than to individuals is false. Societal marketing is actually a concept that considers not only the company's profit and customer satisfaction but also the benefit of the whole society. It focuses on creating a positive impact on society while still achieving business objectives.
The societal marketing concept places emphasis on social responsibilities and suggests that businesses should balance company profits, consumer wants, and society's interests.