Final answer:
Companies use a latent needs strategy to uncover customer needs that are not yet realized by conducting human-centric research, gathering information, finding expert insights, and doing root cause analysis.
Step-by-step explanation:
When a company is focused on uncovering needs that customers do not realize they have, it is using a latent needs strategy. This approach involves gathering information from customers and other stakeholders, finding expert information (either in person or through books or other resources), and doing a root cause analysis to identify what the real problem is. Companies engaging in such strategies often employ research methods that are conducted with people, not on or for them, and focus on processes including “bottom-up organizing”. This ensures that the strategy is human-centric, considering the customers' underlying and unarticulated desires.
it is using a market-driven strategy.
A market-driven strategy involves gathering information from customers and other stakeholders, finding expert information, and doing a root cause analysis to identify the real problem.