Final answer:
Weber Breads is detailing a part of its marketing plan, outlining their strategy for spending on advertising to acquire new accounts and boost market share.
Step-by-step explanation:
If Weber Breads states that it is going to spend $10 million in advertising in the upcoming year to increase its market share by attaining 300 new accounts, it is explaining part of its marketing plan. A marketing plan details a company's strategy for promoting its products or services. It encompasses a variety of activities including advertising, promotions, public relations, and sales strategies. The specified financial commitment to advertising and the goal of acquiring new accounts are both tactical components that would be described in their marketing plan, as these are concrete actions aimed at increasing market visibility and customer base.