Question

Simmons Inc. is an American firm that manufactures and distributes a line luxury furniture under the brand name Elegant Living. The firm measures the loyalty levels of its customers and classifies them into the different groups based on their loyalty index. Which of the following customers are most likely to be classified as spinners by Simmons Inc.?

a)Customers who are likely to recommend Elegant Living furniture to potential buyers.
b)Customers who buy a lot of Elegant Living products as well as products from other furniture brands.
c)Customers who have a loyalty score between 50 to 69.
d)Customers who are first-time buyers.
e)Customers who purchase an Elegant Living furniture one time because of an attractive discount.

Answer 1

Spinners are customers who purchase products from multiple brands and are not exclusively loyal to Elegant Living. They buy Elegant Living furniture alongside other brands.

Step-by-step explanation:

Within customer loyalty measurement frameworks, businesses often categorize customers based on their interaction and purchasing patterns. In the case of Simmons Inc., which specializes in luxury furniture, 'spinners' would likely refer to customers that are not exclusively loyal to the Elegant Living brand.

The most fitting description for spinners would be customers who buy a lot of Elegant Living products as well as products from other furniture brands. They are not exclusively loyal and are attracted to various options available in the market.