Final answer:
Loyal customers should be rewarded with special offers and services that are not offered to other customers. Dissatisfied customers may also require special offers and services to address their concerns and improve their experience.
Step-by-step explanation:
Loyal customers should be rewarded with special offers and services that are not offered to other customers. These are customers who consistently choose to engage with a particular business and have a high level of satisfaction with their experience. By rewarding them with exclusive benefits, such as discounts or personalized services, businesses can incentivize repeat business and maintain customer loyalty.
For example, a coffee shop might offer a loyalty program where loyal customers earn points for each purchase, and these points can be redeemed for free drinks or other perks. This encourages customers to keep coming back and promotes a positive relationship between the customer and the business.
In contrast, dissatisfied customers might require special offers and services to address their concerns and improve their overall experience. By listening to their feedback and providing appropriate solutions, businesses can convert dissatisfied customers into loyal customers. For instance, a restaurant might offer a complimentary meal or discount to a dissatisfied customer, aiming to resolve their issues and regain their trust.