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________ are most likely to recommend a company's product to others.

A) Repeat customers
B) Customer terrorists
C) Loyal customers
D) Captive customers
E) New customers

User Fbjorn
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1 Answer

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Final answer:

Loyal customers are the most likely to recommend a company's product to others due to their positive experiences and high satisfaction with the company.

Step-by-step explanation:

The individuals who are most likely to recommend a company's product to others are C) Loyal customers. Loyal customers are those who have a strong preference for a company's products or services and often have a long-term relationship with the company. They are inclined to make repeat purchases and have a high likelihood of recommending the company to friends, family, and colleagues due to their positive experiences and satisfaction with the company's offerings.

Repeat customers may also recommend products, but their recommendation is often based on habit rather than loyalty. Captive customers have limited choices and may not necessarily recommend a product despite repeated purchases. New customers have not yet developed enough experience with a company to make recommendations. Customer terrorists, which is not a standard business term, are unlikely to recommend a product at all, as the term suggests a hostile or negative sentiment.

User Khadeeja
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