Question

In general, it costs ________ times more to replace a customer than it costs to keep a customer.

A) three
B) two
C) five
D) four
E) six

Answer 1

In general, it costs five times more to replace a customer than it costs to keep a customer.

Step-by-step explanation:

In general, it costs five times more to replace a customer than it costs to keep a customer.

This is because acquiring new customers often involves marketing and advertising expenses, while retaining existing customers requires maintaining good relationships and providing quality products or services.

For example, if it costs $100 to acquire a new customer, it would cost $500 to replace that customer if they were lost.