Final answer:
The primary goal of crisis communications is to maintain an organization's reputation during and after a crisis by communicating effectively with stakeholders.
Step-by-step explanation:
The primary goal of crisis communications is to maintain the reputation of the organization during and after any crisis or emergency event. Effective crisis communication strategies involve disseminating accurate and timely information to stakeholders, including the public, employees, and other relevant parties, in order to minimize the negative impact to the organization's reputation. Ensuring that the nation's critical communications infrastructure is reliable and restorable, as outlined in the FCC's initiatives, is also key to protecting the public's safety and maintaining trust in the organization's ability to handle emergencies.