Final answer:
The statement about marketing performance metrics including competitiveness metrics and customer metrics is true, but the assertion that financial metrics include service quality, customer value, and product performance is false. Financial metrics focus on a company's financial health, while service quality and the others are related to marketing effectiveness.
Step-by-step explanation:
Marketing performance metrics do include competitiveness metrics and customer metrics, however, the statement regarding financial metrics is false. Financial metrics typically include measures such as profit margins, return on investment (ROI), earnings before interest and taxes (EBIT), and cash flow. These are indicators of the financial health of a business. On the other hand, service quality, customer value, and product performance are more accurately classified as aspects of marketing effectiveness and customer satisfaction, rather than strictly financial metrics. To assess the performance of marketing activities, metrics like market share, brand equity, customer retention rates, and net promoter scores are commonly analyzed.