Final answer:
A company may provide a money-back guarantee as a promise of quality. This promotes buying even when customers cannot see the product. Sellers often provide explicit and unstated reassurances to ensure customer satisfaction.
Step-by-step explanation:
In the goods market, a company might provide a money-back guarantee as a promise of quality. This is especially important for companies that sell goods through mail-order catalogs or online, where customers cannot see the actual products. The money-back guarantee encourages people to make purchases even if they are unsure about keeping the product.
Additionally, guarantees, warranties, and service contracts are examples of explicit reassurances that sellers provide. Some sellers also offer unstated guarantees, such as movie theaters refunding the cost of a ticket to dissatisfied customers or restaurants allowing dish exchanges or bill reductions if customers are unhappy.