Question

Motivators or drivers that cause customers to seek out specific types of products or services. These may be marketing-driven, may be based on advertising they have seen, or may tie directly to Abraham Maslow's hierarchy of needs theory?

Answer 1

Motivation is the driving force behind why customers seek out specific types of products or services. These motivators can be marketing-driven or tied to Abraham Maslow's hierarchy of needs theory.

Step-by-step explanation:

Motivation is the driving force behind why customers seek out specific types of products or services. These motivators can be marketing-driven, influenced by advertising, or tied directly to Abraham Maslow's hierarchy of needs theory.

Marketing-driven motivators are those that are created by companies through their marketing efforts to attract customers. This can include advertising, promotions, and other marketing strategies that highlight the benefits and features of a product or service.

In addition, customers may be motivated by their own personal needs and desires, which can align with Maslow's hierarchy of needs theory. According to Maslow, individuals are motivated to fulfill their basic physiological needs, such as food and shelter, before moving on to higher-level needs, such as social connection or self-actualization.