Final answer:
Having too much 'fine print' in customer policies and guarantees is not necessary to exceed customer expectations of value.
Step-by-step explanation:
The statement that having too much “fine print” in customer policies and guarantees is necessary to exceed customer expectations of value is False.
While explicit reassurances such as guarantees, warranties, and service contracts are important, having excessive fine print can actually have a negative impact on customer satisfaction and trust. Fine print can often hide important details or restrictions that may surprise and disappoint customers.
For example, if a customer purchases a product with a money-back guarantee but later finds out that there are many conditions and exceptions hidden in the fine print, they may feel deceived and have their expectations of value diminished. Therefore, it's important for businesses to provide clear and transparent policies and guarantees that are easily understood by customers.