Question

Step-by-Step day care center offers parents several other services not normally offered by day by day care centers. A caterer is present every morning when the children are dropped off to take orders for supper. When the parents pick up their children in the evening, their supper is ready for them to take home, too. A hair stylist comes to the center once a week and cuts the hair of any child whose parents request this service. A photographer comes to the center every three months to take updated pictures of children whose parents don't have the time to take their children to the photography studio. In this way, Step-by-Step is using _____ to support its customer retention strategy.

A. Financial bonds
B. Social bonds
C. Customization bonds
D. Structural bonds
E. Security bonds

Answer 1

Step-by-Step day care center uses customization bonds as part of its customer retention strategy by offering personalized services that cater to the unique needs of parents and their children.

Step-by-step explanation:

Step-by-Step day care center is utilizing customization bonds to support its customer retention strategy. These additional services, such as on-site catering for dinners, hair styling for children, and regularly scheduled photography sessions, are tailored to the needs and preferences of the parents and their children. By providing these personalized services, Step-by-Step is ensuring that its offerings are adapted to the unique requirements of its customers, thereby creating a stronger connection between the day care center and its clientele.