Final answer:
The student's question references a McKinsey and Company study about B2B customer turnoffs, attributing aggressive sales style as a top concern. Without specific study details, we cannot confirm the statement but can acknowledge that aggressive sales tactics are generally frowned upon in B2B relationships.
Step-by-step explanation:
The statement provided in the student's question implies that a McKinsey and Company study found aggressive sales style to be a significant turnoff for business-to-business (B2B) customers. Without access to the specific study being referenced, it is not possible to definitively confirm or deny the accuracy of the statement. Generally, research in sales and customer relationship management does indicate that overly aggressive sales tactics can be detrimental to building long-term business relationships.
Businesses are often looking for solutions that align with their needs and objectives, and a sales approach that is too forceful can be perceived as inconsiderate of the customer's unique situation or pushy, thus potentially leading to a negative perception of the salesperson or company.